Years of Web Design
Experience
I am Lyle
UI/UX Designer +
UI/UX Designer +
Web Designer
I take complex UX challenges and turn them into thoughtful, user-focused solutions that genuinely resonate with my clients.
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Years of UI Design
Experience
Experience
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Years of UX Design
Experience
Experience
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Design teams led
About Me
I'm Lyle Krieger, a UI/UX Designer based in Cape Town with 14+ years in the digital industry.
I started as a Web Designer, building sites from the ground up. Layout, typography, CMS platforms, responsive behavior back when "mobile-friendly" was still a differentiator, not a baseline. That hands-on foundation taught me how digital products actually work under the hood, not just how they look.
Over the last several years, that grounding evolved into a focus on UI/UX: understanding the person on the other side of the screen, not just the screen itself. I now approach design as a problem-solving process. Research, structure, iteration, rather than a finished visual. The eye for craft never went away; it just learned to ask "why" before "how."
I've worked across CMS platforms, custom builds, client-facing projects, and design systems styled for development teams, which means I design with a realistic sense of what's buildable, not just what's beautiful.
I'm passionate about creating digital experiences that are both intuitive for users and genuinely effective for the business behind them and after 14 years, I still enjoy the process as much as I did on day one.
SERVICES
UI/UX Design
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Services Process
Elizabeth some dodgy chavs are you taking the piss faff about pardon amongst car boot a load of old tosh is cracking goal blow off telling brown.
- Reinvent Your Business to Better
- Pioneering the Internet's First
- Pioneering the Design World's First
- Pioneering the Design World's First
- Pioneering the Design World's First
- Pioneering the Design World's First
My Recent Works
Here’s a look at some of the projects I’ve been working on where strategy meets design, and ideas turn into real, usable experiences.
Learning Centre
Learning Centre designed for multiple personas, created through close user collaboration.
Academy Dashboard
Trainer dashboard designed to support key tasks and performance tracking.
Plan Design
Planner section refined through multiple rounds of user feedback and testing.
Maturity report section
Maturity reporting dashboard designed for the Super Admin persona.
Platform mobile designs
Mobile wireframes created as part of the company rebrand.
Sable International Document Repo
Forex and immigration document repository platform.
Ecommerce website
Cross-border eCommerce website designed and developed in WordPress.
Platform concept
Concept design exploration for a new product offering.
Website redesign
Redesigned the Sable International website using a user-centred Design Thinking approach.
Card design
Pricing card concept exploring the use of gradients and glassmorphism for a modern UI aesthetic.
Mobile Journey Map
Created a stakeholder-aligned journey map before designing wireframes for the platform.
User Persona
I put together various personas for our Reader section putting myself in the shoes of our users.
Maturity report
The super admin persona or client for our platform wanted a range of maturity reports that oversees the progress of sites.
This was project was a co-creation involving various stakeholders including the Data analyst, Product Owner, Clients and Developers.
Dashboard update
I did future iteration designs of our Dashbooard and needed to break it into something the Developers can do soon.
I refreshed the look and feel as well as added a "Continue where you left off" section for use of use.
Learning Centre
I worked closely with the Academy Product owner to design off feedback needed to create a learning centre.
Category
UI & UX Design
Client
In house
Start Date
Sep 01, 2025
Designer
Lyle Krieger
Project Description
We had to create a dashboard like Learning centre for our Academy clients to chedule workshops, check there calnedars and message each other in our platofmr.
This was an iterative process and started off from direct feedback from our clients, journey maps, designs to no testing. It's currently in the Development phase.
Academy dashboard
I had to create dashboards for each persona for our Academy platform.
Project Description
The goal was to create a dashboard for each persona according to elements our clients thought were the most important for each one.
We spent time getting feedback from our users, running surveys, creating journey maps, validating, and then jumping into prototyping. Each widget is connected to a report, which I then designed.
The goal was to create a dashboard for each persona according to elements our clients thought were the most important for each one.
We spent time getting feedback from our users, running surveys, creating journey maps, validating, and then jumping into prototyping. Each widget is connected to a report, which I then designed.
I went from sketches to low-fidelity to hi-fidelity prototyping. Our developers are currently coding this, and I'm working closely with them
I went from sketches to low-fidelity to hi-fidelity prototyping. Our developers are currently coding this, and I'm working closely with them
Plan design
I had to create an updated design for our plan, simplified and showcasing video
Project Description
We started out doing lots of research and gathering evidence from our users. The concept came from years of planning and finally handed down to me
I did multiple journey maps and iterations of this design as well as ran surveys, did feedback sessions and finally prototyped the final product.
We are currently breaking it down into an MVP version which our developers can get out as sooon as possible to validate
Platform mobile design
I created some mobile designs for our Platform rebrand and refresh.
Project Description
Designs aligned with our company's rebrand and refresh. Working closely with Marketing and getting feedback from clients as well as running surveys.
Application switch
I had to create an application switch design for all of our platforms.
Project Description
We needed a way to switch between applications with ease and update the menu.
I did quite some reseach and had a look at what other designers are doing.
I came up with some simple sketches and hopped straight onto hi-fidelity prototypes their after. The switch will be used on all 3 of our platforms.
Sable International Document Repository
I had to create a pathway design for our Academy platform.
Project Description
Our Document repository needed a reskin and update
We needed to the update the UI & UX for our Document repository which was outdated.
I did low-fidelity to hi-fidelity designs and shared them with our stakeholders.
Once approved I started development using HTML/CSS, Sass and Javascript.
I adjusted the design according to feedback and the project took me around 3 months to complete.
Mobile journey map of our TRACC Platform
I had to create a pathway design for our Academy platform.
Project Description
We had to update our mobile device designs in line to what our users current needs.
I did journey maps in FigJam using an AI base template.
I got feedback from varioust stakeholder as well as clients and came up with a journey map for each section fo the Platform.
Some sections would require users to turn their device horizontally. This shaped the skeelton of the mobile designs going
Persona templates for our Reader section
Project Description
I put together client various client personas for our clients using the Reader section. This helped the team as well as Intern to put themselves in the shoe of our users before the design work started.
After the Personas were created we moved on to journey mapping and used it as base for our skeleton Journey Maps.
Website design
I led the redesign of the Sable International website, applying the Design Thinking process from discovery through to delivery. This involved close collaboration with key stakeholders across the business, ensuring alignment between user needs and business goals.
I worked closely with the development team, marketing, and fellow digital designers to translate insights into intuitive, user-centred solutions. Through iterative design, testing, and refinement, the final product delivered an improved user experience and a more cohesive digital presence.
Project Description
I led the redesign of the Sable International website, applying the Design Thinking process from discovery through to delivery. This involved close collaboration with key stakeholders across the business, ensuring alignment between user needs and business goals.
Project Description
Concept design for future use.
Project Description
My friend and I planned his website for quite a while. I suggested her look at Wordpress themes and pick the one he likes best.
I bought the theme and started coding the website up. He wanted it very specific so I did some designs and adjusted the theme to his liking.
The website has different categories and pay methods situated in different countries. The flat rate is adjusted according to country as well as the items.
My Experience
My Education
My Skills
I put your ideas and thus your wishes in the form of a unique web project that inspires you and you customers.
6 years
Figma
6 years
Sketch
7 years
XD
12 years
WordPess
12 years
HTML & CSS
6 years
Hotjar
Let’s work together!
I design and code beautifully simple things and i love what i do. Just simple like that!
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Email
lylebkrieger@gmail.com -
Address
Cape Town